The Wall Street Journal

Inside the Competition for the World’s Richest Shoppers

January 27

By The Wall Street Journal

Neiman Marcus used to showcase fine jewelry in catalog mailings but took it up a notch in November when it hosted a black-tie ball at the Hôtel Swexan in Dallas. Guests spent the afternoon in private shopping ap- pointments with six jewelers, includ- ing Boucheron and Chopard, who each had their own suites. In the evening, they descended to the ballroom for dinner and dancing.

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